Midyear Thoughts – Marketing Trends to Go Ahead in 2019


Marketing trends

Are you wondering what 2019 has in store for you to skyrocket your business? There’s no question, the digital marketing revolution is here and it’s moving quickly. But with new technologies emerging every day, and digital advertising techniques changing in real time, it’s no longer enough just to keep pace. Staying ahead of the curve requires looking forward to what’s coming next and then take the right digital marketing services in Chennai to get your business where it needs to be.

Here are our predictions and we will give you a look at how the ever-changing digital marketing landscape may look in just a few months.

The World Is Quickly Turning to Virtual and Augmented Realities

Gaming may be how the masses interpret and understand augmented and virtual realities (AR and VR), but there’s also a tremendous opportunity for brands to use these technologies to improve the customer experience. In 2019, we’ll likely see more brands take bold steps such as these to revisit VR and AR in ways that add value to consumer experiences.

One such example is, IKEA has been experimenting with VR gaming technology since 2016 when the well-known furniture brand announced the Virtual Reality Kitchen, IKEA VR Experience - a shopping app designed to let customers’ try out different IKEA solutions before buying them. Users can experience the look and feel of a customized kitchen, for instance, with just a click, moving about the space easily while testing different finish or cabinet solutions.

Voice Is Becoming the Ultimate Search-Marketing Tool

ComScore estimates that, by 2020, about 80% of the search queries will be a voice-based  prediction that’s causing shrewd brand marketers to sit up and take notice. Voice recognition technology is only expected to grow bigger and better, and consumers are welcoming the convenience of intelligent voice search with open arms.

To get in front of this trend, think about the differences between text and voice search. More specifically, consider what your customers might speak, rather than type when making an inquiry.

AI-Powered Solutions Are Everywhere — From Small Businesses to Large Enterprises

Artificial intelligence will take over the world! Or at least the world’s simpler jobs. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots can help you automate and optimize your customer service.

Overall, businesses adopting AI in 2019 will be able to save costs and accelerate growth, getting an edge over their competitors.

Video Views Lead Internet Traffic

Video is eating the web — a phenomenon we recognized years ago when the Washington Post predicted that video would account for 80 percent of all Internet traffic by 2019. That makes sense, because the average attention span is short, and most people would rather watch a video than read a blog post.

Realizing this, brands enthusiastically publish video from live events and behind-the-scenes moments. They create video tips and tricks and anything else they can scrape together in a pithy two-or three-minute piece. Yet, video marketing only succeeds if it delivers what consumers want, when and how they want it.

Future Proof Yourself!

Now you’ve crossed out Q1 part of the year 2019, it’s time to stay ahead of the game and use these tips to future proof your business against the ever-changing digital marketing landscape. What trends do you think will dominate 2019? Share your thought with us.

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