Digital Hype Surrounds Augmented Reality – Future Evolutions



As soon as you wait eagerly in the motionless horse riding of cars surrounded by roaming hours, you collect the surrounding data through your digital LED contact lens. Tom’s Pizzeria is five blocks ahead and is four out of five stars by customer reviews. Next to you, the bridge for women in Honda.

In this paper, we analyze Augmented Reality apps or devices in the past and design of marketing, and we find key issues that prevent them from adopting mainstream. We provide insight into the novel approach to marketing consumer technology products; Especially in the Augmented Reality device. We analyze marketing strategies to understand what has been successful and what problems should be avoided in future campaigns.

What is the increased reality?

In 1990, the Boeing researcher Tom Caddell created the word “advanced reality” to describe the digital display used by the electricians for the first time, which used to mix virtual graphics on physical reality. For the definition of the increased science of the world of computer science (AR), however, it is more elaborate, but it is essentially the same.

During this research project, the Augmented Reality has become a hot topic, partly due to going event (a popular game for mobile phones), because it contains some AR elements. First, Oculus Rift (VR) is setting the path for more advanced equipment. Increased reality (AR) refers to a mix of graphics or digital information on what a person is seeing in real time.

It is a vibrant scene of the environment in the physical world, in which there are computer-generated or digital marketing services virtual elements that enhance or complement the environment. It often looks like a hologram, for example, at the top of the actual table or cardboard sign, the user can see a three-dimensional virtual object. The object will appear at the top of the integrated table or icon in the actual physical environment.

Another popular form of Augmented Reality (or AR for Short) in Visual Space looks like the realm of the Terminator with information on top of the objects and people. In Terminator, this overlapping information is about personal or object identification, face recognition, object recognition and tracking.

Smartphone Apps & Gaming:

According to Georgia Tech Professor Blair McIntyre, the progress in the mobile industry saved him and his research team from being seen as a back in the Ghostbusters Movie-Proton Pack, the eyeglasses, and the PKE meter in hand.

For example, in the picture, we can see that the edges of the bike have been identified and the information about the motorcycle model is at the top. This can be especially useful for technicians or workers in many areas, as well as for the visually impaired, cognitive disabilities or deaf people.

In short, Augmented Reality changes the world around the user because they know. Google entered the great reality area with Google Glass. This highly refined pair of frames uses a prism to project partial opaque images on screen, which is cleverly hidden at the top corner of the right eye Google designed them in such digital marketing services in Chennai way that information should not cover the view area of most users (so they do not go into accidental traffic).

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