Content marketing is a famous method of marketing that is used by companies nowadays. This is a marketing strategy that involves marketing a specified product or company through contents. That is, the company will market its products through some content. When the public buys those products the company or brand information will reach them through the content in it. Nowadays, content marketing is done through several things.
One such popular way of content marketing is the content marketing in calendars. Business organizations and companies make calendars of their own and place their content about the company or product in those calendars. These calendars are then issued to the people and other companies. This is one way of content marketing that is done offline by calendar printing. This is one of the powerful content marketing tools. This can also be done in online also. This is one of the best promotion ideas followed by most of the companies today. Content marketing is a huge part of ensuring your business’ success online. If you plan to capitalize on this form of marketing, it’s important that you set up and follow a content marketing calendar.
These calendars will help companies make sure that the company is consistent with the content production. This is because it can then be posted on the website, blog and social networks of the company. The calendar used for this content marketing of the company should include a breakdown of each form of content that you include in your marketing strategy. This strategy can be anything like social media updates, blog posts, articles, info graphics and web content.
Steps to build own content marketing calendar following are the steps to build own content marketing calendar for your business,
Following are the steps to build own content marketing calendar for your business,
1) Find the right calendar program for you
There are a number of spreadsheet programs are available that can be used to build the calendar. Try to find the best program that fits best for you calendar. Even you can build your own calendar with some online sources like Google Docs, which will make it easy to share, or simply create one with your computer program.
2) List your projects
Try to lay out your projects for the entire year and set them into the calendar. Figure out what types of content to include and what topics you need to cover. Use one row for each project.
You have to include the following things into it,
Project description: The name of the project, what it is who is responsible for this project.
Content type: List each platform that you use for content, including all social networks you use for your business like blogs, articles and any guest blog projects
Completion dates: Ensure that you list a deadline for each project and send out reminders to the person responsible for those projects as the deadline approaches.
Publish dates: Set the date and time when each piece of content needs to be posted online and where it is to be published- blog, Facebook, Twitter, etc.
Project status: Make a column to keep track of the status of each project- being researched, being written, being edited, posted.