Artificial Intelligence: Should the print industry care?


Digital Marketting

Artificial Intelligence is growing as a boom trend in this digital disruption, as it moves from buzzword to reality. Yes, by 2025 the global annual revenues for AI-based products and services will grow from $1.38 billion to $59.75 billion. AI has become an umbrella term for technology that simulates the intelligence of humans in machines – making it possible for them to learn from experience, adjust to new inputs and perform human-like tasks.

From advanced rules engine-based systems such as chatbots and virtual assistants – think Siri or Alexa – to the use of predictive algorithms to make recommendations based on a user’s purchasing or browsing history – such as Google, Netflix or Amazon. However, this is just one component of AI, and despite the hype, bigger steps towards meaningful and true AI is still some way off.

As such basic ‘AI’ gains momentum, companies will need to consider the benefits of applying these technologies to their products and services. Particularly, this dramatic technological advance has truly accelerated the power of machines in printing industry.

But, what’s my question is, why AI is dominating in Printing industry? And, how can the print industry take advantage of AI? Well, AI can be applied across the following areas, providing new opportunities for manufacturers and their channel partners to enhance existing services.

  • AI Gives Protection Against Security Threats

AI has the potential to be both a friend and foe when it comes to security. It is thought that the next generation of malware will use AI in order to behave like a human attacker, identifying targets and evading detection. As networked printers and MFPs are effectively using IoT connected devices, this will demand a new class of security, AI enables devices to self-monitor and self-heal. Instead of occasional device-level patches, machine learning combined with more advanced AI decision making will help manufacturers to provide network-level behavior analytics and real-time anomaly detection.

  • Predictive Maintenance

Print manufacturers need to determine the best ways to embed intelligence into their devices, and then develop the optimal techniques for collecting and analyzing data to generate usable insights. By this way, the key to improving business efficiency is to take the next step and combine advanced algorithms with machine learning to take action from real-time insights. How it will happen? Well, combining big data and AI allows companies to drive greater efficiency by performing predictive maintenance more effectively. Predictive maintenance along with AI is very important to grow your printing industry.

  • Paper to digital automation

Many Printing businesses remains reliant on paper in some of the printing services like hardcover book printing, book printing, soft cover binding and more.As a result, the acceleration of digitization initiatives is well underway. As there is a rise of AI, Printing industry can use the Robotic process automation (RPA) is complementary to AI that replicates the actions of humans in order to run business processes effectively.

One thing, if AI can be embedded in document capture platforms it will provide a much-needed bridge between the paper and digital worlds.

Wake Up Intimation for Printing Industry

The print industry is already facing the reality of digital disruption. While mainstream adoption of AI may still be some years away, many businesses are keenly aware of its potential value. Forms of AI in document automation is happening now and presents another wake-up call for the print industry.

Consequently, print vendors need to start investing now in the technology that will keep their devices and services relevant. The convergence of the physical and digital worlds is truly upon us, and it is up to the leaders in the print industry to reinvent and reimagine their offerings for the next era of AI.

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